Chapter3: Literature Review: Marketing and Marketing Mix.
A Literature Review of marketing and Facebook Henning Stueber and Simon Wurth Master of Science in Strategic Entrepreneurship for International Growth Halmstad University, Sweden Abstract: Social media platforms like Facebook have quickly become more popular as well more utilized by private users and business organizations. Consumer marketing and brand management on the other hand are.
A Literature Review on the Factors influencing Strategy Implementation Yang Li 1, Sun Guohui, Martin J. Eppler2 1. Relations, Sloan Management Review, Journal of Marketing, etc.) using the literature databases of EBSCOhost, ProQuest ABI, Sciencedirect, JSTOR and Wiley Interscience. We have used the following selection criteria to choose articles for inclusion in our analysis: First, we.
Online Display Advertising Markets: A Literature Review and Future Directions Hana Choi Carl Melay Santiago R. Balseiroz Adam Learyx September 26, 2019 Abstract This paper summarizes the display advertising literature, organizing the content by the agents in the display advertising ecosystem, and proposes new research directions. In doing so, we take an interdisciplinary view, drawing.
This paper presents a literature review of, and classification scheme for, Internet marketing (IM) research. The review covers 270 journal articles published between 1987 and 2000 in three types of journals: marketing; economics, business and management; and information systems and information technology. The results show that an increasing volume of IM research has been conducted in a diverse.
Marketing of Services. Literature Review in relevancies of: Bestwash GmbH - Valentin Pikler - Literature Review - Business economics - Offline Marketing and Online Marketing - Publish your bachelor's or master's thesis, dissertation, term paper or essay.
Literature review sources can be divided into three categories as illustrated in table below:. in the area of marketing the most notable authors include Philip Kotler, Seth Godin, Malcolm Gladwell, Emanuel Rosen and others. Magazines. Industry-specific magazines are usually rich in scholarly articles and they can be effective sources to learn about the latest trends and developments in the.
CHAPTER 3 DOING A LITERATURE REVIEW 32 Exploring potential sources There are numerous ways in which a literature search can be done. Perhaps the most obvious is to begin with the library. JAI Press, for example, publishes a series of edi- tions on research in various disciplines. These are updated regularly as new material is published. It is also important to take note of seminal works in the.