Brand Partnerships: How brand partnerships can drive value.
Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Feyza, a senior marketer in Istanbul, Turkey who asks this about brand attributes.
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A brand positioning strategy therefore involves creating brand associations in customers’ minds to make them perceive the brand in a specific way. Why is brand positioning important? By shaping consumer preferences, brand positioning strategies are directly linked to consumer loyalty, consumer-based brand equity and the willingness to purchase the brand.
A bad name can drag your brand down, but a good name can rapidly accelerate the brand building process. Any brand can become charismatic and memorable, starting with a clear brand position and a distinct brand name that stays true to that course. At Flux, we love getting to the heart of brands to find the name that reveals their true brilliance. See some of our projects.
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A good example is Nike whose logo was purchased for thirty five dollars in the year 1971 from Portugal State University graphic design student,Carolyn Davidson.Today the swoosh has become very famous with the quality sports gear of Nike.Nike is now considered as a high profile example of a company that considers its brand image as an important factor.Nike invests billion dollars each year to.
Five strategies for a successful global brand. With brands increasingly crossing international borders via the internet, marketers may need to fine-tune their strategies to ensure their brands are making the most of the global market. By Lou Cooper 1 Jul 2010 12:00 am. Twitter; Facebook; LinkedIn; Check out Santander’s director of brand and communications Keith Moor’s expert viewpoint.